There are two types of people: those who order free samples of things and those who don’t.
I do, but I feel that I’m in the minority. I will gladly fill out an online survey or my mailing address in exchange for something free and fun to arrive in my mailbox. I’ve done this many times and derive quite a bit of satisfaction it.
I recently filled out an online form to receive a free Kashi cookie, and today I got an email to say that it’s on its way. I hope it’s the best cookie I’ve ever had. Though if not, it was free.